The work shown in this catalogue marks a pivotal moment in Baldessari’s career. In 1966-68, he began to question important aspects of the creative process, such as ownership, the role of personal aesthetic, and originality. Greatly interested in the intersection of writing and image making, Baldessari began to include text with his paintings and photographs, a practice that he continues today. Pure Beauty, an important piece in the catalogue, exemplifies the significant role concept and sarcastic humor play in the artist’s work. The catalogue accompanies an exhibition at the Craig F. Starr Gallery in NYC, and is one book of many in a series published by the gallery.

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